CASE STUDY · ENERGY EFFICIENCY IN CANADA
A Day in the Life is a documentary-style video series that takes viewers inside real jobs in Canada's energy sector, so people exploring a new career can see the work, meet the people and picture their own path.
466,000 Canadians already work in energy efficiency alone, and 200,000 new jobs are expected there by 2030. (Efficiency Canada)
THE CHALLENGE
Retrofitting Canada's buildings to net zero could need 57,000 more construction workers by 2033. (BuildForce Canada, 2024)
Why it works
3x more trusted
Candidates trust a company's employees 3x more than the company itself to tell them what the job is really like. (LinkedIn)
63% prefer video
63% of people say they'd most like to learn about something by watching a short video. (Wyzowl, 2026)
34% more applications
Employers saw a 34% higher application rate when they added video to job postings. (CareerBuilder, 2016)
93% better understanding
93% of video marketers say video has increased viewers' understanding of what they offer. (Wyzowl, 2026)
41,000+ Career Hub visitors
More than 41,000 people have used Efficiency Canada's Career Hub, where the films live. (Efficiency Canada)
4 real workdays
Four films, each following one professional through an actual workday. No actors and no scripts.
Our approach
Each film is short, honest and made to live beside job listings, career stories and webinars on Efficiency Canada's Career Hub.
Step 01
A Real Workday
No actors and no scripts. Each film follows one professional through an actual day on the job, on site and in the office.
Step 02
In Their Own Words
Interviews let each person explain what they do, how they got there and why it matters, so viewers hear it from someone who's done it.
Step 03
Built for the Career Hub
Short, focused films made to sit beside job listings and career stories, and easy to share on YouTube and social media.
Your industry, on screen
Need people to picture themselves in your industry?
We make recruitment and career films that show the real work and the real people behind it.